what we do


HERTER STUDIO LLC is an independent publishing studio dedicated to maximizing the potential of great brands --- and great ideas.


Whether you are pursuing an individual project or exploring brand extension opportunities, we provide custom services to help you refine your publishing strategy and execute your vision.  Our clients include book and magazine packagers and publishers, consumer brands, Internet and entertainment companies, design firms, ad agencies, brand-name authors, literary agents, gift and stationery suppliers, retailers, individuals, and non-profit organizations.  


Founded in 1998, the studio considers all media in the conceptualization, development, and representation of individual projects and whole programs. We maintain a structure that is flexible enough to take advantage of opportunities across a wide range of subjects, formats, and industries, and offer special expertise in illustrated and ancillary gift publishing for all ages.


In a consulting capacity, the studio provides publishing evaluation; brand extension strategy; concept and product development; acquisition, marketing and sales strategy; gift and stationery expansion guidance; numbers; and more.  We also develop full prototypes, business plans, and investment strategies for publishing-related magazine and website ventures.


In addition, HERTER STUDIO collaborates with writers, artists, photographers, illustrators, and designers in the creative development and representation of specific projects, and will oversee the conceptualization, production, and sale of proposals, electronic mechanicals, or finished product, as needed.  We also invent and produce our own book and gift ideas, which are sold through a variety of publishers, both here and abroad.


Driven by concern for quality in both form and content, and the desire to do exactly the right thing for each project, HERTER STUDIO  draws on a broad network of influential contacts in all relevant industries to insure that each project, and each program, achieves its full creative and financial potential.



Please click on the appropriate link for more information about each of our  services:















Abrams Books

Andrews  McMeel Publishing

Jeff Bridges

Bulfinch Press

Chronicle Books

Clarkson Potter

Creative Branding

Duncan Baird Publishers, London


The International Museum of Women

Imagineering Company


National Geographic

Pottery Barn/Weldon Owen

Running Press

Simple Abundance, Inc.

Simon & Schuster

Simply She, Inc.

Song Airlines

Stanford University

Stewart, Tabori, & Chang

TenSpeed Press

Turner Movie Classics







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